We’ve hammered at the theme of disruption on this blog, but we’ve avoided going full-tilt crazy—until now. Today’s your lucky day because, in the spirit of the holidays, we’re spreading around crazy—crazy ideas that paid off big time.
In Part One, we looked at age-old business and why it doesn’t always (if ever) apply. Be sure to read it before you feast your eyes on the “Gawker version” of what passes for today’s business advice.
In our crazy world where up is down and down is up, big risks can net monstrous results—but not always to the up side. It’s easy to confuse novel with insane and disruptive with destructive. I was tipped off to an article a few weeks ago that led to several nights of burning the midnight oil to bring you this menu of insane business advice. By the end of this article, you will look at everything through the risk vs. reward lens and make decisions based on facts, not stale clichés.
According to Bloomberg TV, the median age of the U.S. worker is 42. In the established tech industries, the median age is around 31 and, in tech startup companies, it drops to around 22.
Many of us who have passed our 40th birthday feel it was a watershed moment when we came into our own. We will tell you, “At 20, we knew it all; at 30, we realized we didn’t; and, at 40, we had gained enough maturity to know that the more we thought we knew, the more we had to learn.” Yet today, 40 can signal the approaching end of a career. What’s wrong with this picture?
By MJ Plaster
Remember the pizzazz your team had when it first began to come together and click? It was electrifying, like Fourth of July fireworks set to the 1812 Overture. Well, maybe that’s an exaggeration, but just like all relationships, teams go through stages. What started out with a bang is bound to go stale unless you reinvigorate it from time to time. Team players who lose their mojo are detrimental to your business, so let’s look at symptoms of complacency followed by prescriptions for regaining the spark.
By MJ Plaster
When your brand turns on a dime and loses its luster, who you gonna call? BrandBusters? There are firms that make a fortune restoring a damaged brand. However, the object is to maintain your hard-earned brand rather than restoring it. First, we’ll look at a few brand failures. Then, we’ll look at the single best way to avoid busting your brand so you don’t have to restore it.
By MJ Plaster
Businesses go to great lengths to recruit the right employees for their workplaces, but that’s only half the battle. The first day on the job is often as unsettling for new employees as their first day of school was. They’re entering foreign territory, and they may feel like an interloper until they get their bearings. They’re hoping to blend in as quickly as possible—just like the new student who enters a new school in the middle of the year. Employers can help to make the new hire welcome and ease their transition into the workplace. And you don’t need us to tell you how important it is to have a happy workforce.
By MJ Plaster
Last summer, I attended a conference and had the opportunity to listen to leading human resources professionals expound on hiring and promotion practices. What I learned surprised me because I haven’t been involving in the hiring process for over two decades. We’ll look at common, 21st-century hiring practices and why you should adopt them as part of a winning hiring strategy.
The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.
CheckWorks has inaugurated two new programs to enhance the value of its offerings. We now offer EZ Shield with a Plus option for business customers as well as personal customers, and we have partnered with Symantec to offer Norton Shopping Guarantee for everyone.