Category Archives: Business

Does the Big 40 Mean “You’re Fired”?

young creative startup business people on meeting with older senior mature businessman at modern office making plans and projects with post stickers on glass

According to Bloomberg TV, the median age of the U.S. worker is 42. In the established tech industries, the median age is around 31 and, in tech startup companies, it drops to around 22.
Many of us who have passed our 40th birthday feel it was a watershed moment when we came into our own. We will tell you, “At 20, we knew it all; at 30, we realized we didn’t; and, at 40, we had gained enough maturity to know that the more we thought we knew, the more we had to learn.” Yet today, 40 can signal the approaching end of a career. What’s wrong with this picture?
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How to Regain Your Team’s Mojo

Successful team of business people giving high five in the office

By MJ Plaster

Remember the pizzazz your team had when it first began to come together and click? It was electrifying, like Fourth of July fireworks set to the 1812 Overture. Well, maybe that’s an exaggeration, but just like all relationships, teams go through stages. What started out with a bang is bound to go stale unless you reinvigorate it from time to time. Team players who lose their mojo are detrimental to your business, so let’s look at symptoms of complacency followed by prescriptions for regaining the spark.

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Who You Gonna Call When Your Brand Fails? BrandBusters?

Businessmen planning business strategy while holding puzzle pieces creating ideas with light bulb drawn on paper and rearranging wooden blocks. Conceptual of teamwork strategy vision or education.

By MJ Plaster

When your brand turns on a dime and loses its luster, who you gonna call? BrandBusters? There are firms that make a fortune restoring a damaged brand. However, the object is to maintain your hard-earned brand rather than restoring it. First, we’ll look at a few brand failures. Then, we’ll look at the single best way to avoid busting your brand so you don’t have to restore it.
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Are You Hiring the Wrong Employees?

Businessman at desk in business job interview with hands clasped, attentive and listening in anticipation

By MJ Plaster

Last summer, I attended a conference and had the opportunity to listen to leading human resources professionals expound on hiring and promotion practices. What I learned surprised me because I haven’t been involving in the hiring process for over two decades. We’ll look at common, 21st-century hiring practices and why you should adopt them as part of a winning hiring strategy.

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How to Gain the Best ROI From Your Email Marketing

Businessman Working Email Writing Workplace Concept
By MJ Plaster

The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.

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Five Options For Financing Your Startup

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Starting a new business is both exciting and challenging, and It can also be overwhelming trying to come up with financing to get the venture off the ground.

Where should you turn for the help that you need to get going?

Business Loan

Taking out a loan from a bank or a credit union is the most traditional route for obtaining funding. While banks are sometimes the source of Small Business Administration (SBA) loans, the conventional loans that banks handle may be a better option in some cases.

For starters, SBA loans are backed by the government, which means there are often stringent terms attached to the loan. Without government involvement approval time is usually faster. Continue reading

5 Tips for Dealing With Extra-Annoying Co-Workers

Female boss about to kill the employee

By: MJ Plaster

The workplace is a melting pot of diverse backgrounds and eclectic personalities, so it’s unreasonable to expect everyone will get along swimmingly all the time. Still, there is an expectation that employees will act civilly toward one another and ignore petty annoyances.

Even minor irritations can send productivity plummeting, so how you handle toxic co-workers can make or break your day. Long term, how you manage these people can determine your career trajectory.

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The Inside Scoop on America’s Self-Made Businesswomen

shadow figures of women in group join

By MJ Plaster

You might not know their names or background stories, but America’s self-made businesswomen are breaking through the glass ceiling in every sector and industry. Oprah Winfrey’s extraordinary rocket to fame and fortune is well-known. Many lesser-known businesswomen have left their imprint on the American business scene. Because their names usually appear in business publications, fewer people are aware of their successes and background stories. The five women below are of varying degrees of celebrity started at square one and made it big. Each of them can serve as inspiration to someone out there—maybe that someone is you.

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Linkedin: Getting the Job

 

Business people waiting for job interview. Four candidates competing for one position

LinkedIn is the world’s largest professional network, some 300 million strong. That means if you are in the market for a new job or looking for new connections, LinkedIn is your candy store. The issue for many that build a profile there is that they don’t seem to get the traction or engagement they need. No one visits their profile. Companies overlook their expertise. And often times, they don’t know how to venture deep into the candy store to explore and market themselves. If it’s time for you to make a change and you want to use LinkedIn to get you there, here are a few ways to market yourself so you really get noticed:

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