How to Regain Your Team’s Mojo

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By MJ Plaster

Remember the pizzazz your team had when it first began to come together and click? It was electrifying, like Fourth of July fireworks set to the 1812 Overture. Well, maybe that’s an exaggeration, but just like all relationships, teams go through stages. What started out with a bang is bound to go stale unless you reinvigorate it from time to time. Team players who lose their mojo are detrimental to your business, so let’s look at symptoms of complacency followed by prescriptions for regaining the spark.

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Who You Gonna Call When Your Brand Fails? BrandBusters?

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By MJ Plaster

When your brand turns on a dime and loses its luster, who you gonna call? BrandBusters? There are firms that make a fortune restoring a damaged brand. However, the object is to maintain your hard-earned brand rather than restoring it. First, we’ll look at a few brand failures. Then, we’ll look at the single best way to avoid busting your brand so you don’t have to restore it.
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Does Your Small Business Need To Hire An HR Director?

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When you have a great idea for a product or service, you might want to build up your company’s workforce gradually. Of course, you don’t want to increase your head count before it is financially feasible to do so.

At a certain point, you might need to hire a Human Resources (HR) Director. When do you know that it is the right time to hire an HR Director?

Human Resources by Industry

Are there any industries that should add an HR Director sooner? The service industries – contractors, landscaping and beauty – might be able to handle more workers without adding someone to oversee a department. Many of these jobs are on-site, so there is less time spent in any formal office environment. Continue reading

Five Personal Finance Lessons You Didn’t Learn In School

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The typical education curriculum generally leaves a disappointingly large amount to be desired when it comes to financial education.

The following things are some of the most important financial lessons that just aren’t taught in school, but should always be taken to heart.

Saving is more important than earning

Plenty of people love the idea of making lots of money, but one of the biggest financial lessons to learn is that it’s more important to focus on not losing money. Unnecessary spending is one of the biggest personal obstacles for people of all income levels, and so it is essential to learn how to set up a budget a precisely as possible. Continue reading

Taking a Hard Look at Your Employee Benefits Packages

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Providing reasonable benefits to your employees is a standard part of procedure. However, you want to do more than offer just the basics. Instead, you want to ensure that you examine the packages to offer your employees fair benefits for their work. Doing so can help to increase morale, which can then have a positive impact on the success of your business. Continue reading

Onboarding Can Make or Break a New Hire

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By MJ Plaster

Businesses go to great lengths to recruit the right employees for their workplaces, but that’s only half the battle. The first day on the job is often as unsettling for new employees as their first day of school was. They’re entering foreign territory, and they may feel like an interloper until they get their bearings. They’re hoping to blend in as quickly as possible—just like the new student who enters a new school in the middle of the year. Employers can help to make the new hire welcome and ease their transition into the workplace. And you don’t need us to tell you how important it is to have a happy workforce.

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Are You Hiring the Wrong Employees?

Businessman at desk in business job interview with hands clasped, attentive and listening in anticipation

By MJ Plaster

Last summer, I attended a conference and had the opportunity to listen to leading human resources professionals expound on hiring and promotion practices. What I learned surprised me because I haven’t been involving in the hiring process for over two decades. We’ll look at common, 21st-century hiring practices and why you should adopt them as part of a winning hiring strategy.

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How to Gain the Best ROI From Your Email Marketing

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By MJ Plaster

The reports of the death of email marketing have been grossly exaggerated! Lately, I’ve heard people talk about email as old tech or low tech and, therefore, ineffective. This is a misconception, as you’ll see. In fact, it’s one of the last best effective marketing avenues, since people have tuned out ads—physically and mentally. If you’re one of the millions of internet users who use ad blockers, then you know how easy it is nix ads from your view. If not, then you’ve probably blocked the ads mentally.

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